Social Network Effects and Green Consumerism
نویسندگان
چکیده
منابع مشابه
Green Consumerism and Collective Action . Parkash CHANDER
We analyze the effect of collective action by green/environmentally aware consumers on ambient environmental quality and market equilibrium. We consider a model with two types of consumers who differ in their willingness-to-pay for a good available in two different environmental qualities, and two competing firms: one selling the good of high environmental quality and the other of low environme...
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Individual behavior change is a necessary condition for making a positive societal transition to a resourceconstrained future. Because we live on a planet with finite resources, behavior change interventions need to move beyond creating “green consumers” and instead foster and support “green citizens.” Green consumerism has proven largely ineffective in curbing collective rates of consumption; ...
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We investigate the empirical evidence that firms abate their pollution in response to green consumerism facilitated by dissemination of information through toxic release inventories. Lacking direct observational data on the extent of green consumerism, we construct an indirect method to elicit its effect on pollution abatement. Assuming that environmentally-motivated consumers cannot attribute ...
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This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored from the persp...
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An ongoing debate concerns the extent to which political consumerism constitutes political behavior. To address this debate, researchers have examined several predictors of political consumerism, but have not focused on its communicative dimensions, especially with respect to digital media. In this study we conceptualize political consumerism as a form of civic engagement, and we theorize that ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2014
ISSN: 1556-5068
DOI: 10.2139/ssrn.2533890